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Customer Service Strategy Model - Reward and Recognition

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reward and recognition


Too often, businesses espouse the service philosophy but then reward only for sales. Organisations need to include service in Reward packages. Clearly, this cannot be done overnight as the service measurement data needs to be robust before we can pay people on it.

However, a plan should be developed on the optimum way of implementing such a policy.Meantime, other methods of recognition should be investigated such as:

  • annual awards ceremonies
  • service champion awards
  • small denomination vouchers for excellent service
  • customer nomination processes
  • ‘thank you’ cards from peers

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