Customer Service Strategy Model
Segments of a Customer Service Strategy
Very often, an organisation will have a number of initiatives in place to improve its customer service, some of them driven internally and some driven by regulators. However, it often happens that the service quality effort is mainly focused on measuring and monitoring.
To be successful, each of the strategic segments below needs to be addressed and the organisation needs to be able to articulate its intentions for each segment so that staff fully understand and buy in.
To find out more about a particular segment, click on the heading below:
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