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Sapphire: Business ByDesign to be broken into "mini suites"
In the end Business ByDesign didn’t make it – or at least not in its originally planned form.
Last week SAP senior management admitted that it had considered canning the low end Cloud ERP offering but had decided instead to keep on keeping on. But at the Orlando Sapphire conference the company’s new head of Cloud strategy Lars Dalgaard admitted that ByD in its original form wasn’t viable.
Consumers happy to trade personal data for loyalty rewards
Over three quarters of consumers admit they are unlikely to give out personal details to companies unless it is through an established loyalty scheme, new research has shown.
GI Insight surveyed more than 1,000 consumers across the UK and found that 68% claim a loyalty scheme is responsible for keeping them purchasing from at least one company over the last few years.
Posting on social media sites as good as sex - FACT!
A new study has revealed boasting about yourself on social networks stimulates the same pleasures to the brain as sex.
Harvard neuroscientists found those who self-disclose information online feel similar pleasures associated with sex, chocolate, money or food.
Survey reveals aggressive Big Data strategies for business advantage
New research has revealed organisations primarily see Big Data as a business opportunity rather than an IT challenge and are aggressively attempting to master it for business advantage.
Informatica, the data integration software company, surveyed 600 IT and business professionals globally and found that 70% of enterprises are considering Big Data projects (44%), whilst 22% are planning, 13% are testing and 20% are running such projects.
Social media users demand real-time customer service - study
Higher customer service expectations sees engaged social media users demanding rapid company response to consumer complaints, according to new research.
Oracle’s Consumer Views of Live Help Online 2012 report, which surveyed more than 3,000 consumers globally, found over half of Twitter users expect a personal response from a brand within two hours of posting a question or complaint on the site whilst 51% of Facebook users demand a same-day response.
Facebook isn’t working for marketers, says Forrester analyst
“Marketing on Facebook doesn’t work very well, and marketers can’t count on things improving anytime soon”, says Forrester analyst Nate Elliott.
Twitter launches weekly ‘email digest’ service
Twitter has announced the launch of a weekly email service to its users, delivering “the most relevant tweets and stories” from shared connections.
The new service, set to be rolled out “over the next few weeks”, is thought to help promote popular user accounts and could provide greater opportunities for sponsored tweets.
10 lessons to dispel the customer experience disillusionment
You don't need the Next Big Thing, says Shaun Smith, you just need to get your customer experience management right.
Adobe: Tablet traffic will surpass smartphones' by 2013
Tablet devices are set to generate more web traffic than smartphones or personal computer by 2013 as consumers find tablets as engaging to browse the web as PCs, forecasts Adobe.
The firm’s latest Digital Index report found tablet’s share of website traffic is growing at over 300% and will account for one in every 10 website visits by 2014.
Adobe eyes ecommerce and social communities with new tools
Adobe has unveiled a series of new web experience management tools to coincide with its Digital Marketing Summit in London.
SAP business intelligence customers demand better technical support
Nearly half of Business Objects customers think that SAP is failing to provide adequate technical support, with two in five users claiming the support provided to them is not as good as that offered by other software vendors.
That’s according to the annual member survey conducted by the UK and Ireland SAP user group, which reported 57% of BusinessObjects users have difficulties using SAP’s Service Market Place support portal, while 63% have difficulties finding relevant support information.
Ray Wang: "Lithium to play key role in shift from engagement to experience"
In the wake of the Lithium Network Conference 2012, analyst Ray Wang summarises the company’s product updates, prospects and customer progress.
Attended by over 500 customers and prospects – an increase from last year – the audience at the San Francisco-based event was “more experienced and energised”, said Wang.
Infographic: How social media is changing the landscape of customer service
How is social media changing the landscape of customer service? All is explained in this infographic from Our Social Times.
CLICK ON THE IMAGE TO ENLARGE.
CRM vs vertical marketing solutions: Which one is right for you?
CRM has an image problem, says Andrew Hayward - and as a result businesses are mistakenly thinking that traditional vertical point specific solutions best fit their needs.
I’ve talked in a previous blog about the changing face of CRM but it’s a topic that I keep coming back to, after all shouldn’t customers be at the heart of all our businesses?
Digital marketing industry slow to adopt mobile channels?
Despite the growth of smartphone ownership, new research has revealed marketers are still slow to adopt mobile channels.
Sapphire: Over to Lars for the Cloud forecast
With all eyes on Lars Dalgaard’s maiden address as SAP’s new head of all things Cloud at Sapphire on Tuesday, co-CEO Bill McDermott’s let slip that the firm considered canning Business ByDesign.
Sapphire: The past already includes Facebook
Monday morning and it’s the first keynote address at ASUG, the Americas’ SAP User Group conference in Orlando, and the theme is business transformation.
Building a business case for self-service automation
Kerry Robinson of VoxGen gives an overview of self-service automation, the business case for it and its role in enhancing the customer service experience.
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